Maily Herald is a Ruby on Rails engine that helps you sending and managing your mailings. It's a new open source Sology product.
Maily needed three things. Firstly, basic CI with logo, colours and typography. Secondly, simple website with one page design layout and thirdly UI Kit for app dashboard.
Whole project is based on warm, pastel shades of red and brown. The iconic logo is a clever (I guess) connection of envelope and newspaper which is an obvious reference to the name. Website, on the other hand, is a classic one page design, which main task is to describe Maily features in fastest possible way and encourage users to visit Maily GitHub page.